0 = low
1 = high

1 = a t-shirt featuring the logo of the city
2 = a t-shirt in my favorite color

1 = not at all
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - very much

1 = strongly disagree
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = strongly agree

1 = male
2 = female