• Results in abstract and full text:
toggle="yes">age=21.257 years; 30
toggle="yes">age=22.836
toggle="yes">age=4.472 years; 56.9%
toggle="yes">celebrity endorsement=5.129,<italic toggle="yes">SD=1.017; M<italic toggle="yes">online star endorsement=3.397,<italic toggle="yes">SD=0.747,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsement=2.939,<italic toggle="yes">SD=0.887; M<italic toggle="yes">online star endorsement=4.871,<italic toggle="yes">SD=0.687,<italic toggle="yes">p<0.001
toggle="yes">celebrity popularity=4.688,<italic toggle="yes">SD=1.011; M<italic toggle="yes">online star popularity=4.744,<italic toggle="yes">SD=0.937,<italic toggle="yes">p=0.807
toggle="yes">ise=4.564,<italic toggle="yes">SD=0.795; M<italic toggle="yes">online star expert<italic toggle="yes">ise=4.532,<italic toggle="yes">SD=0.464,<italic toggle="yes">p=0.843
trustworthiness=4.462,<italic toggle="yes">SD=1.115; M<italic toggle="yes">online star trustworthiness=4.403,<italic toggle="yes">SD=1.205,<italic toggle="yes">p=0.830
toggle="yes">celebrity attractiveness=5.302,<italic toggle="yes">SD=1.009; M<italic toggle="yes">online star attractiveness=5.032,<italic toggle="yes">SD=1.309,<italic toggle="yes">p=0.340
toggle="yes">F (1, 117)=37.135,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsement=4.903,<italic toggle="yes">SD=0.784; M<italic toggle="yes">control=3.613,<italic toggle="yes">SD=0.656,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=4.772,<italic toggle="yes">SD=0.766; M<italic toggle="yes">control=3.613,<italic toggle="yes">SD=0.656,<italic toggle="yes">p<0.001
toggle="yes">age=23.456
toggle="yes">age=4.451 years; 58.1%
toggle="yes">celebrity endorsement=4.889,<italic toggle="yes">SD=0.682; M<italic toggle="yes">online star endorsement=2.924,<italic toggle="yes">SD=0.782,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=5.095,<italic toggle="yes">SD=1.002; M<italic toggle="yes">celebrity endorsement=3.552,<italic toggle="yes">SD=0.852,<italic toggle="yes">p<0.001
toggle="yes">celebrity popularity=4.702,<italic toggle="yes">SD=0.961; M<italic toggle="yes">online star popularity=4.667,<italic toggle="yes">SD=0.973,<italic toggle="yes">p=0.705
toggle="yes">ise=4.533,<italic toggle="yes">SD=1.103; M<italic toggle="yes">online star expert<italic toggle="yes">ise=4.426,<italic toggle="yes">SD=1.156,<italic toggle="yes">p=0.671
trustworthiness=4.521,<italic toggle="yes">SD=0.501; M<italic toggle="yes">online star trustworthiness=4.596,<italic toggle="yes">SD=0.830,<italic toggle="yes">p=0.640
toggle="yes">celebrity attractiveness=5.143,<italic toggle="yes">SD=1.017; M<italic toggle="yes">online star attractiveness=5.277,<italic toggle="yes">SD=1.307,<italic toggle="yes">p=0.617
toggle="yes">F (1, 137)=39.753,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsements=4.893,<italic toggle="yes">SD=0.748; M<italic toggle="yes">control=3.694,<italic toggle="yes">SD=0.664,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=4.760,<italic toggle="yes">SD=0.767; M<italic toggle="yes">control=3.694,<italic toggle="yes">SD=0.664,<italic toggle="yes">p<0.001
BootLLCL=-0.239, BootULC=-0.090
BootLLC=-0.076, BootULCL=0.019
BootLLCL=0.026, BootULCL=0.164
BootLLC=-0.011, BootULC=0.074
toggle="yes">age=23.803
toggle="yes">age=5.173 years; 59.6%
toggle="yes">actual self=5.019,<italic toggle="yes">SD=0.886; M<italic toggle="yes">ideal self=3.500,<italic toggle="yes">SD=0.863,<italic toggle="yes">p<0.001
toggle="yes">ideal self=5.008,<italic toggle="yes">SD=0.672; M<italic toggle="yes">actual self=3.119,<italic toggle="yes">SD=0.922,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsement=4.961,<italic toggle="yes">SD=0.671; M<italic toggle="yes">online star endorsement=3.377,<italic toggle="yes">SD=0.953,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=5.128,<italic toggle="yes">SD=0.700; M<italic toggle="yes">celebrity endorsement=3.190,<italic toggle="yes">SD=0.765,<italic toggle="yes">p<0.001
toggle="yes">F (1, 183)=12.184,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsement=4.735,<italic toggle="yes">SD=0.673; M<italic toggle="yes">online star endorsement=4.092,<italic toggle="yes">SD=0.835; M<italic toggle="yes">control=3.518,<italic toggle="yes">SD=0.909,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=5.084,<italic toggle="yes">SD=0.742; M<italic toggle="yes">celebrity endorsement=4.483,<italic toggle="yes">SD=0.571; M<italic toggle="yes">control=3.654,<italic toggle="yes">SD=0.738,<italic toggle="yes">p<0.001
toggle="yes">age=23.145
toggle="yes">age=4.663 years; 39.3%
toggle="yes">celebrity endorsement=5.221,<italic toggle="yes">SD=0.845; M<italic toggle="yes">online star endorsement=3.546,<italic toggle="yes">SD=0.769,<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=5.039,<italic toggle="yes">SD=0.715; M<italic toggle="yes">celebrity endorsement=3.071,<italic toggle="yes">SD=0.852,<italic toggle="yes">p<0.001
toggle="yes">symbolic appeal=5.118,<italic toggle="yes">SD=0.666; M<italic toggle="yes">functional appeal=3.541,<italic toggle="yes">SD=0.982,<italic toggle="yes">p<0.001
toggle="yes">functional appeal=5.181,<italic toggle="yes">SD=0.707; M<italic toggle="yes">symbolic appeal=3.216,<italic toggle="yes">SD=0.724,<italic toggle="yes">p<0.001
toggle="yes">F (1, 262)=19.328,<italic toggle="yes">p<0.001
toggle="yes">celebrity endorsement=5.625,<italic toggle="yes">SD=0.450
toggle="yes">online star endorsements=4.514,<italic toggle="yes">SD=0.558
toggle="yes">control=3.457,<italic toggle="yes">SD=0.834) (<italic toggle="yes">p<0.001
toggle="yes">online star endorsement=5.668,<italic toggle="yes">SD=0.453
toggle="yes">celebrity endorsement=4.440,<italic toggle="yes">SD=0.498
toggle="yes">control=3.617,<italic toggle="yes">SD=0.705) (<italic toggle="yes">p<0.001
• Results in captions: